Social Media is Dead: Brad Peppinck

Name: Brad Peppinck

Talk Title: “Social Media is Dead: The death of Web 2.0 and the growing importance of Web 0.5”

Notes: Faculty of Arts, Art History (European Art), 4th year

Topic: Six years after it was first introduced, decades in development, and years in operation, Web 2.0 is now outdated – obsolete – dead. Web 2.0 was said to encompass the information sharing, user-generated content, and collaborative elements of the World Wide Web. That includes blogs, Facebook, Twitter, Youtube, and even the comments enabled on these sites (remember when you weren’t able to “like” something by the click of a button?).

But before we bring out the pallbearers and morosely sing Danny Boy, let me explain why I think social media is dead: Your friends are shutting down their Facebook profiles. Twitter is used more as a professional, rather than social, networking tool.
Bloggers, and the like, are removing the social networking functions embedded in their sites.

Social media will always continue to surround our increasingly online worlds. But it won’t replace the very core of community building; it is not capitalizing on the basic fundamentals of communities. That’s why Web 0.5 is resurging online. Mediafiles like me are seeking out an open dialogue where people share ideas. We want avenues where ideas are displayed with text and appropriate images – this is Web 0.5.

This talk will examine the pedagogical, social, and professional implications of this assertion. Anecdotally tracing my opinion across blogs and social networking sites, I will support the claim: social media is no longer about innovation – it’s here and we have to realize its ubiquity. However, its claimed supremacy will never be realized. Web 2.0 is in direct competition with Web 0.5.


Filmed by Craig Ross at TEDx Terry talks 2010 (October 2nd, 2010). Video edited by David Ng.

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