Tell me what you think of this title…

While I was waiting for some acid to dissolve some stuff, I decided to grab a coffee and loiter around the UBC bookstore’s magazine section this afternoon.  I came across this beaut of a title from the latest Scientific American:

Do you think a title that begin with “Forget the Big Bang” might instill a bit of unfounded uncertainty in science among the general public?

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Dave Semeniuk spends hours locked up in his office, thinking about the role the oceans play in controlling global climate, and unique ways of studying it. He'd also like to shamelessly plug his art practice: