Florin already posted on this back in May, so I wasn’t going to write about it, but I received a tweet on my twitter a couple of days ago that an advertisement for Right to Play had been selected for the Communication Arts Advertising Annual. It just so happens that I wrote a post about this specific advertisement on my blog (click here). The post is related to what Florin wrote about in May regarding the images that organizations use to publicize, advocate, educate, and raise money for their causes.
Here are some links to the RTP advertisements.
They are just short clips, but the images and text are very loaded. The first commercial titled ‘assembly’ is of a young boy putting together a gun. The text on the screen says ‘let him be good at something else/ let him play’. It conjures images of victimized child soldiers and then pleads with the concerned viewer to allow him to play. The second commercial has a young boy playing in a dump, using an object – maybe a discarded computer component – as a toy car. The text pops up and says ‘this shouldn’t be so fun for him/ let him play’. Again, it represents a situation where the child is a victim and the audience has the power to let him play – even though he is playing, just not in the proper way I suppose.
Anyways, I thought I would just post this as an extension on what Florin already posted.