Finally something uplifting to counter all the stories of bank executives and hedge fund managers installing $15000 toilets and $300 000 rugs. Proof that ethical business can be profitable.
It reminds me a bit of the Gateman Goes Global lecture last fall. Only, at the time, I was frustrated by the pervasive idea of that lecture that the reason companies should pursue global business is that it will profit them. This company seems to have grown out of a motivation to do good and help others, which has happily proven profitable.
On a side note, is it a coincidence that such a company should be based in the region of the world that brought us Ikea? $1 meatballs and Billy shelves have been saving students’ lives for years.