Video game developers are using crude experimental psychology and behavioural economics to make simple games that get you hooked. One professor used satire to fight back, but not everyone got the joke.
From the cited podcast. Detailed bibliography can be found at http://citedpodcast.com/episode-6-the-secret-science-of-video-games/
Produced by: Gordon Katic and Sam Fenn.
With research and production help from: Sophie Comyn, Amy Do, Mel Resoso and Rebekah Parker, Kamil Somaratne, Jane Young, Cherrie Lam, Eric Bing, Hailey Froese and Kerria Gray.