Katic: Fizz Ed, the Exclusive UBC/AMS-Coca-Cola Deal

Daria Season 5, Episode 1 - Fizz Ed

Back in 1995 Coca-Cola signed a deal with the AMS and the University to become the exclusive soft drink provider at UBC. The terms of the deal were entirely secret, but when uncovered after a long legal fight fought by The Ubyssey, they revealed a “scandalous” brokerage fee, and impossible terms–33.6 million cans had to be drank in 10 years, and we (not surprisingly) didn’t meet those terms.

The 5th season-opener of the MTV cartoon Daria seems to tell a similar story. Was it a coincidence, or did the story inspire the episode? I was told that it did, but I’ve yet to confirm. Do you have any idea? In any case, it’s quite amusing.

Gordon Katic (@gord_katic) has been student coordinator for the Terry Project for over two years, and in that time started BARtalk, and the Terry Project on CiTR 101.9FM. A former Ubyssey columnist, and now a student at the UBC Graduate School of Journalism, Gordon is trying to use journalism to tell important stories about global issues.

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Gordon Katic (@gord_katic) has been student coordinator for the Terry Project for over two years, and in that time started BARtalk, and the Terry Project on CiTR 101.9FM. A former Ubyssey columnist, and now a student at the UBC Graduate School of Journalism, Gordon is trying to use journalism to tell important stories about global issues.

2 Responses to “Katic: Fizz Ed, the Exclusive UBC/AMS-Coca-Cola Deal”

  1. chris o

    Classic Daria episode Gordon!

    I always assumed that the UBC-Coke exclusivity deal was one of many University deals the beverage maker had to push out the competition. Do we know if UBC’s contract was one of the first? Or maybe the Ubyssey’s investigation was the first publicity of such deals?

  2. Gordon Katic

    Doubt it was the first such deal. Have heard Ubyssey-ers brag that it was them that brought this issue to national attention.

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