Shell’s hip, innovative, crowd-sourcing initiative:
Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years. (Those ads will be back up shortly.)Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.Because tomorrow is yesterday, accelerated.Let’s go.
Well, it didn’t go so well; they got trolled. Trolloped? It was a trollopolooza. What was a cynical ploy to use crowd-sourcing for their propaganda turned into a crowd-sourced exercise in satire and ridicule.
See the others here (warning: looks like there is so much traffic that it is breaking their site).
Wait no, it’s a Greenpeace hoax! Clever.
“With help from the Yes Lab we built a special Arctic Ready website for Shell, which houses our new advertisements, plus a tool for you to create your own,” the statement says. “Take a moment to choose a picture and add your own message – there are some great ones up already. We’ve even built a charming kids’ game – Angry Bergs – to keep the littl’uns happy. Watch the dollars flood in as you protect your oil platform from those pesky natural hazards. Unsinkable.”